Jan 8 2010

US Mobile Advertising Spend Expected to Hit $1 Billion by 2012


by Andrew DiFiore

By now you have read all the Top 10 predictions for 2010 blog posts and chief among them is mobile marketing is going to be BIG! As some online advertising venues shrink, eMarketer predicts that mobile advertising to reach over $1 billion by 2012 across all principal formats (i.e. display, search, messaging).

120135-MOBILE_chart

I’m sure we will be blogging more about mobile advertising and other emerging channels like digital video throughout the year. Stay tuned.