Jan 19 2010

Tweeters Get Rung on The Social Technographics® Ladder

by Andrew DiFiore

When Charlene Li and Josh Bernoff — co-authors of Groundswell and analysts for Forrester Research — created The Social Technographics Ladder as a tool for analyzing social technologies, they apparently didn’t anticipate the explosive growth of micro-blogging. There was no rung on their “social ladder” for people who regularly participate on Twitter, Tumblr, Posterous, or FriendFeed; people whom they’ve dubbed conversationalists. That is, no rung until today.


So, one third of the US (adult) online population are having “conversations” at least once a week via sites like Twitter and Facebook. According to Forrester they’re most likely to be female (56%), hold a college degree, young (70% are 30+), and earning about $2,100 more than the average online user.

It will be interesting to see how this group evolves over the next 12 months as the US economy and unemployment rate shift.