Nov 19 2010

Twitter Analytics Revealed


by Andrew DiFiore

We have been anticipating the release of Twitter Analytics since the company acquired Smallthought Systems (makers of Dabble DB and Trendly) back in June. Now it appears that Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard.

It is unclear exactly when the rest of us will have access but Evan Williams and gang have hinted at sometime this year. I use a combination of tools such as TweetDeck, SocialOomph, TweetGrader, TweetStats, and Klout, to manage and measure my clients’ Twitter accounts so it will be interesting to see how these tools fair against the source.

Along with Promoted Tweets, this was the logical next step and may prove to be a real money maker for Twitter.