At last, somebody finally put all those B2B social media stats into one nifty video a’la Socialnomics. Actually, that somebody was a company called Earnest (giving credit where credit is due).

Last year eMarketer published a “shocking” report that B2B companies are far more active in certain social media initiatives (e.g. microblogging) than their B2C counterparts. For example, 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. The video cites its sources. Enjoy.

Want to know Microsoft’s policies on tweeting? Maybe you want to adopt Coca-Cola’s social media best practices?

Chris Boudreaux’ SocialMediaGovernance.com is a great resource for B2B and B2C community managers who want to get the most from their social media ROI. At the time of this post Chris had compiled 126 social media policies and 150 studies (some are free, some paid). You can even add your own. It is certainly worth bookmarking.

I’m constantly asked about the subject of Social Media ROI and usually the question itself is a telling sign of how much the client understands Social Media marketing. Often it is asked as the first question, one frought with skepticism. Now I can just point them to this latest video by Socialnomics author Erik Qualman. Just kidding. More to come but enjoy the vid!