Jun 1 2010

Yes, I’ve Googled Myself…


by Andrew DiFiore

Apparently, so have you.

According to a new Pew Research Center study Reputation Management and Social Media, 57% of adult internet users in the United States said they have entered their name into a search engine to assess their digital reputation. This is up from 47% in 2006 when the survey was last conducted.

Given the recent hoopla around Facebook privacy, it is no surprise people are concern over their online reputations, including young people contrary to popular belief (71% of social networking users ages 18-29 have changed their privacy settings to limit what they share with others).

The Pew Research Center study, which took place by phone between August 18 and September 14, sampled 2,253 adults 18 and older. You can download the full report here.