Nov 29 2010

The Growth of Mobile [VIDEO]


by Andrew DiFiore

We all know that mobile marketing is the “next big thing” and regardless of your opinion on the best way to leverage it, you can’t ignore 6.5 trillion messages. Take stock as you enjoy this stat-rich video from Sybase (SAP).


Jan 14 2010

Red Cross Raises $3,000,000+ in 24 Hours for Haiti


by Andrew DiFiore

redcross-haiti

The American Red Cross has pledged $10 million in aid for Haiti earthquake relief (as of this morning). Within 24 hours of the disaster the Red Cross raised over $3 million in mobile donations using text message donation provider mGive.

On 1/12/10 Haiti was hit with a devastating 7.0 earthquake (largest on record) about 10 miles west of Port-au-Prince. If you would like to help, you can text “haiti” to 90999 to make a $10 donation. You can also donate online here.


Jan 8 2010

US Mobile Advertising Spend Expected to Hit $1 Billion by 2012


by Andrew DiFiore

By now you have read all the Top 10 predictions for 2010 blog posts and chief among them is mobile marketing is going to be BIG! As some online advertising venues shrink, eMarketer predicts that mobile advertising to reach over $1 billion by 2012 across all principal formats (i.e. display, search, messaging).

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I’m sure we will be blogging more about mobile advertising and other emerging channels like digital video throughout the year. Stay tuned.


Jan 5 2010

2010: Mobile Ads, Conversational Marketing, Micro-Content, and Social Commerce


by Andrew DiFiore

Just some of the things predicted to go big in the coming year. Thanks to Taly Weiss of TrendsSpotting Market Research for putting together these  insights from the experts in “tweet style” format for easy consumption.