Jan 12 2010

Twitter 101 for Business


by Andrew DiFiore

What?
Dell Outlet sold over $3 million worth of computers through Twitter!
Really?
How?
I would love to see the case study on that one.

Okay, here it is.

In fact, Twitter has just launched Twitter 101 for Business showcasing its own case studies for brands like Dell, JetBlue, Levi, Pepsi, and Naked Pizza. These companies have had (and continue to have) huge success leveraging their brands through the SMS-based channel; using social contests, exclusive coupons, or just plain old-fashion PR.

twitter101As Twitter evolves so do the ways to use it as an effective marketing channel. Thankfully, Twitter keeps an update of Best Practices. If you are new to Twitter then you might want to check out Mashable’s The Twitter Guide Book.