Social Convergence & The Enterprise: Case Studies & Roundtables will have over 300 communications, marketing, customer service, human resources, and technology professionals from large- and mid-sized organizations across B2C and B2B industries. The conference will consist of several case study presentations in the general auditorium, followed by two moderated interactive roundtables on very specific topics. The event will also host a networking breakfast and networking breaks in between sessions.
WHEN July 21, 2010, 8:30 AM until 1:00 PM
WHERE The Graduate Center of The City University of NY
365 Fifth Avenue (at 34th Street)
Conference Level C
New York, NY 10016
At last, somebody finally put all those B2B social media stats into one nifty video a’la Socialnomics. Actually, that somebody was a company called Earnest (giving credit where credit is due).
Last year eMarketer published a “shocking” report that B2B companies are far more active in certain social media initiatives (e.g. microblogging) than their B2C counterparts. For example, 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. The video cites its sources. Enjoy.
The editors of BtoB Magazine recognized 13 companies as winners or runners up among 166 entries in BtoB‘s Social Media Marketing Awards. And the winners are…
To view the complete list on BtoB’s web site. Do you have opinion about the winners? Agree? Disagree? Have your own example of a B2B social media campaign? Please comment, we would love to know.
Is it really much of a surprise that search is becoming more real-time?
Nielsen recently reported that social media usage has increased by 82% in the last year and showing no sign of slowing any time soon. Social media is the number one activity online (surpassing porn). Microsoft inked deals with Twitter and Facebook back in October 2009 to include status updates on Bing. What took Google so long? Who cares? With 65% of all searches, Google’s integration of real-time conversations is potentially a real game-changer.
The reason businesses and B2B marketers should pay attention is that Google (and the users) give more weight to the latest news as it relates to their queries, especially from unbiased sources (Google does let you override this via Show Options… sidebar).
I’ve always advocated to clients that it doesn’t really matter how your customers find you as long as they find you. It may be your web site or your Facebook page, whatever the touch-point, it is all goodness. This means if you want to get the most out of your SEO strategy then your social media must be optimized — tweets, Facebook status, Yahoo Answers, news articles, press releases, and so on.
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