Last month, Twitter introduced a powerful new feature called Lists which allow users to “curate tweets into meaningful real-time experiences” (as Twitter puts it). For both B2B and B2C the operative word here is meaningful. With Lists (along with other features like Geotagging) Twitter becomes not only a great social media tool but now a great marketing research tool, bringing them another step closer to a business model that can actually be monetize (maybe).
Lists enable the “architects of information” like The New York Times and Huffington Post to better organize the most useful tweets from industry thought leaders. Anyone can create and publish Lists (just by clicking “New List” in the sidebar of your Twitter account) and any List can be followed.
No time to manage your own Lists or scour media sites? Then you might want to try Listorious.
Listorious was created by Sawhorse Media and hosts the best Lists of Twitter users on any given topic… and for list creators to publicize their lists. Check out The Listorious 140 Lists. Not surprising topping this list are Pete Cashmore (Mashable) and Robert Scoble (Scobleizer).
I’m constantly asked about the subject of Social Media ROI and usually the question itself is a telling sign of how much the client understands Social Media marketing. Often it is asked as the first question, one frought with skepticism. Now I can just point them to this latest video by Socialnomics author Erik Qualman. Just kidding. More to come but enjoy the vid!
The best darn-tootin’ B2B Marketing Posse
West and East of the Rio Grande!