As the principal of PureImpact Inc, Marketing Communications, Jeff’s primary focus is on the development of on-target creative solutions. Over last several years, as Creative Director for Shaw & Todd Advertising, Jeff has designed marketing communications programs for such notable business-to-business clients as Nikon Instruments, BioTek Instruments, Sartorius and MediaScience. Prior, Jeff founded, and was President & Creative Director for The Lunar Group, a full-service advertising and marketing communications agency that provided integrated marketing solutions for a variety of B2B and B2C clients ranging from packaged goods, industrial and finance to high tech, energy and professional services.
The combination of strategic thinking and creative excellence has not only helped client’s businesses grow, but helped The Lunar Group be recognized as one of New Jersey’s premier, award-winning agencies for over 15 years. Jeff honed his expertise in New York at some of the industry’s leading agencies, including Dancer Fitzgerald Sample (Saachi & Saachi), William Esty, and Margeotes Fertitta and Weiss. At those firms, he developed award-winning campaigns for high profile consumer products including Godiva Chocolates, Wrangler Jeans, Nabisco Fig Newtons, and Elizabeth Taylor’s Passion Perfume. Jeff has won over 100 international, national and regional awards from various organizations including BMA, ADDY and INBA.