Andrew DiFiore is president and creative director of answerYES Interactive, a progressive Internet marketing and design firm specializing in creating interactive customer experiences around client brands.
Andrew graduated from Pace University with a B.S. in Computer Science. He began his career in “new media” as a programmer for Prodigy Services Company, the first public GUI-based client-server network formed by the joint capital of IBM, CBS, and Sears (back in the days before the Web).
During his eight-year tenure Andrew helped pioneer many of the Internet technologies still in use today, from email to ecommerce. He became known as the “Father of Download” when he developed the program for distributing a vaccine for the dreaded Melissa virus to Prodigy’s million members.
In 1997, Andrew joined Thomson Newspapers to head up their new Internet division Thomson Interactive Media (TIM), chartered to migrate all of Thomson’s 70+ print properties to the Web within three years. He did it in just one. As a result, TIM extended its Internet Revenue Solutions to such high-profile clients as Atlantic Journal Constitution, The Houston Chronicle, and Newsday.
While at Thomson, Andrew earned his degree in Graphic and Multimedia Design from Pratt Institute Manhattan. In 1999, after satisfying a life-long wanderlust to travel cross-country for three months, Andrew founded Virtual Arts Studios, garnering projects from Deloitte & Touche, Gartner, Brunschwig & Fils, Martine’s Chocolates, Garfields & Marks, and Movado. Virtual Arts changed its name to answerYES Interactive and officially incorporated in 2004.
With more than a decade in the business Andrew has accumulated an extensive portfolio of award-winning work for clients in a variety of industries, including retail, entertainment, manufacturing, and nonprofit.