B2B Marketing Posse Launches a 21st Century Virtual “Non-Agency” Providing B2B Companies with Breakthrough and Affordable Marketing Solutions

Four Personalized Packages Fuel B2B Companies in Ramping Up Their Marketing Now

New York, NY, October 20, 2009 – The B2B Marketing Posse today announced the launch of a virtual 21st century Non-Agency, along with four packaged solutions, to help B2B companies grow their business, not their budgets.

B2B Marketing Posse addresses the new economic reality of reduced personnel and spending within small to mid-sized organizations. Structured to deliver exactly what a SMB company needs in today’s economy, it provides smart insights; streamlined execution, and fast track, measurable results.  The Posse is a new type of agency as it disrupts the traditional model with multiple layers of people and processes, therefore, costs.  Free of rules, bureaucracy, and overhead, the Posse has one mission – getting clients results.  Its tagline states, “No Rules  – Just Results.”

Comprised of five well-seasoned marketing executives, Posse Partners bring a full range of marketing expertise, skills and experience with multinational corporations to start-up entrepreneurial ventures.  All have 15 to 25 years’ marketing experience and have held senior-level positions at B2B and consumer companies like Citigroup, Proctor and Gamble, Colgate-Palmolive, and AT&T Wireless, as well as successful small enterprises.  All work is performed by Posse Partners – there is no junior staff – who are Bill Amirault, Andrew DiFiore, Wendy Marx, Jeff Propper and Susan Rosenthal.

“As a collective, our brain trust enables businesses to accelerate their marketing results while ensuring they benefit from using the latest trends, tools and best practices,” said Susan Rosenthal.  “We are excited to offer our most cost-efficient, team-oriented solutions in a customized manner, from ideation to fully outsourced marketing services.  As our name implies, we work with clients to hunt down and pursue revenue generating opportunities with the executable resources of our entire team.”

The Posse Packages are selected during a **free** consultation and are customized to clients’ needs.  They are:

Business Jumpstart
A breakthrough ideation session bringing together the Posse and client team, this program generates solutions that can lead to immediate or near-term results.  The deliverables are two solutions and an execution plan with client-actionable steps.

Business Accelerator
Several strategic, solutions-driven sessions with the Posse and client team focus on a critical business/marketing issue or opportunity that requires in-depth attention and may have broad implications within the organization or marketplace.  The deliverables are a strategic marketing plan and a roadmap for client implementation.

Leveraging the strategic and execution-oriented resources of the Posse, this program accelerates clients’ marketing and business results through the Partners performing a range of marketing services. The services serve to augment clients’ in-house resources and enable rapidly implemented solutions with measurable ROI.

All Hands On Deck
An all-in solution, the Posse acts as the client’s outsourced marketing SWAT team.  With agreement on strategic goals and objectives, Posse Partners execute all marketing and/or business development activities on an ongoing basis to achieve clients’ near to long-term business goals.

To benefit form the Power of the Posse on a project basis, its capabilities include:

  • Brand Development and Positioning
  • Strategic Planning
  • Business Development, Price Analysis, and Business Launch
  • Product Development and Launch
  • Promotion, Direct Marketing, and Event Planning
  • Online Marketing: SEO, SEM, Email Marketing, Webcasts and Social Media
  • Public Relations
  • Business Fundraising Presentation
  • Market Research
  • Web Design and Development
  • Content Creation and Production
  • Graphic Design
  • Partnership and Affiliate Alliances
  • Vendor Selection and Outsourcing

For additional information on the B2B Marketing Posse or the Posse Packages, please visit  To schedule a *free* consultation for your business or team, please email or

About B2B Marketing Posse
B2B Marketing Posse is a unique band of marketing pros that helps small-to medium companies achieve business objectives by taking a focused, hands-on approach. Part marketing consultancy, part knowledge re-thinkers, the Posse is comprised of hands-on doers with open minds and fresh ideas. Right-sized for today’s economic realities, B2B Marketing Posse provides senior-level expertise without the overhead or fancy offices of traditional agencies. All work is customized to meet clients’ unique business needs and is conducted by Posse members. Posse Partners are based in the New York area (New York, New Jersey, Connecticut, Massachusetts and Pennsylvania). For additional information, please visit Follow us on Twitter at