Lists: Twitter Becomes More Meaningful for Business

by Andrew DiFiore

Last month, Twitter introduced a powerful new feature called Lists which allow users to “curate tweets into meaningful real-time experiences” (as Twitter puts it). For both B2B and B2C the operative word here is meaningful. With Lists (along with other features like Geotagging) Twitter becomes not only a great social media tool but now a great marketing research tool, bringing them another step closer to a business model that can actually be monetize (maybe).

Lists enable the “architects of information” like The New York Times and Huffington Post to better organize the most useful tweets from industry thought leaders. Anyone can create and publish Lists (just by clicking “New List” in the sidebar of your Twitter account) and any List can be followed.

No time to manage your own Lists or scour media sites? Then you might want to try Listorious.

Listorious was created by Sawhorse Media and hosts the best Lists of Twitter users on any given topic… and for list creators to publicize their lists. Check out The Listorious 140 Lists. Not surprising topping this list are Pete Cashmore (Mashable) and Robert Scoble (Scobleizer).

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Tags: 140 characters, Andrew DiFiore, answerYES, b2b, brand building, business, geotagging, Huffington Post, internet marketing, listorious, lists, Mashable, media aggregators, New York Times, Pete Cashmore, Robert Scoble, Sawhorse Media, Scobleizer, Social Media, Social Networking, The Listorious 140 Lists, tweets, Twitter, Twitter List

This entry was posted on Wednesday, December 23rd, 2009 at 11:05 pmand is filed under B2B Public Relations, Internet Marketing, Marketing Trends, ROI, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

6 Responses to “Lists: Twitter Becomes More Meaningful for Business”

• Aron Worth Says:
  June 5th, 2010 at 11:53 am

  And now Annotations.
• Rob Says:
  March 28th, 2010 at 4:34 pm

  Twitter is the greatest mini blogging website that have the potential to drive astounding volume of traffic to your site or business. Twitter can make your business move one step forward, because you can search and get associated to people across the world and build long term relationship.
• hummingbird Says:
  March 25th, 2010 at 3:44 pm

  The main purpose of Twitter is to receive and deliver short messages from other Twitter users. Many use it only to interact socially, but Twitter is also becoming a important instrument for online marketing. 
• Schwerd Says:
  March 20th, 2010 at 10:20 pm

  Hi
• Andrew N. Sailer Says:
  March 16th, 2010 at 9:49 pm

  Lists have certainly made twitter more useful for me.
• Cleopatra Elbert Says:
  February 6th, 2010 at 2:09 pm

  Good job, i was thinking about you the other day. Thanks.