By The Numbers


by Andrew DiFiore

Some interesting direct mail stats from Deliver magazine.

More than 12 billion catalogs were mailed in 2010.

55.6% of respondents found catalogs “useful” and 21.5% found catalogs “interesting.”

52.4% of consumers read direct mail from merchants. More than 53% found merchant mail “useful” and 16.8% responded to merchant mail offers.

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