Using Online Marketing for Business Growth

by Andrew DiFiore

According to a recent survey by The NY Enterprise Report 71% of their readers are using social media to increase business with 41% blogging regularly.

Of the social networking sites, 60% find LinkedIn to be the most effective for increasing business, followed by a Facebook at 31%.

Of the variety of online marketing venues, e-newsletters top the list with 76% saying they are Very Effective or Somewhat Effective.

One insight noted by publisher Robert Levin is the surprising number of small businesses that do not have websites but are still participating in social media. This may just be a reflection of the type of businesses that make up the Report’s readership but more likely has to do with a misunderstanding on how to best leverage social media to drive business.

Have you ever had a salesman come to the door trying to sell power washing or gutter guards? They give their pitch but when asked for a business card they don’t have one. It is like that.

Every business should have a website even if it is just to be listed on Google.

Think of it this way: Participating in a social community is like attending a cocktail party. Having guests visit your website is like hosting a cocktail party.

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Tags: business growth, online marketing, small business, Social Media, social media stats, stats, The NY Enterprise Report, web analytics

This entry was posted on Monday, July 5th, 2010 at 10:52 amand is filed under Internet Marketing, ROI, Social Media, Web Design and Development. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Using Online Marketing for Business Growth”

• Infoprodigyman Says:
  July 30th, 2010 at 10:03 am

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• taylor smith Says:
  July 10th, 2010 at 12:12 pm

  thnks for the read
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