Feb 2 2011

InMaps – Visualize Your LinkedIn Connections


by Andrew DiFiore

InMaps is a cool tool from LinkedIn that allows you to visualize all your connections in your network. Watch the video and then try it yourself at LinkedIn Labs.


Jan 17 2011

Blogging Success Summit 2011


by Andrew DiFiore

Blogging Success Summit 2011 is a live online conference for corporate and business bloggers that brings together 23 experts from the world of online media, including Richard Jalichandra (Technorati), Mike Volpe (HubSpot), Rick Calvert (BlogWorld), and Michael Stelzner (Social Media Examiner).

Event runs February 1 to February 22 (fully online). Register before January 20th and save 50% plus get $794 in free bonuses!


Jan 16 2011

Cisco’s B2B Social Media Case Study


by Andrew DiFiore

When Cisco decided to introduce its new Aggregated Services Router (ASR) exclusively online to reach their target audience (network engineers), the news itself attracted a great deal of media attention. But when the official campaign numbers came out, there were plenty of latte spit-takes from all, even the “gurus” of social media-dom. Here are just some of the highlights:

  • 9,000 people attended the social media product launch event (90 times more attendees than in the past)
  • Nearly three times as many press articles than traditional outreach methods
  • More than 1,000 blog posts and 40 million online impressions
  • One-sixth the cost of a traditional launch (shaving over $100,000 off its launch expenses)

Cisco’s use of social media and gaming channels for its product launch is a shining example of online marketing done right. No newbie to social media, Cisco was not shy leveraging its 22 blogs, 300+ YouTube channels, 100,000+ Facebook fans, or 2 million Twitter followers. Cisco developed content specific to the launch, including a social media widget, a 3D game, and a virtual concert in Second Life featuring eight rock bands.

I was going to aggregate all the details of this case study here but then found Casey Hibbard’s superb post on Social Media Examiner. No point reinventing the wheel so here is the full monty on Cisco’s B2B Social Media Case Study. Enjoy!


Dec 10 2010

This Week’s #FollowFriday


by Andrew DiFiore

Twitter #followfriday birdIf you love stats and NYC then you should be following Crain’s New York Business to get your daily dose of metrics about The City.

#followfriday #ff #b2b #nyc B2B Marketing Posse follows: @CrainsNewYork @StatsAndTheCity


Oct 12 2010

SocialTech 2010: The Social Media in B2B High Tech Conference


by Andrew DiFiore

MarketingProf’s SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way that B2B technology companies market their products and services.

October 26, 2010
8:30am to 6:00pm PST
Attend in person ($695) at San Jose, CA, or online ($99). Register here.